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Meet the
Integrity365 Directors

Paul Jackson

Paul began his career in 1967 at Morgan Brown & Haynes (“MBH”), a City-based firm of chartered accountants, becoming senior partner in 1984. He has extensive corporate finance experience, both advising clients and being a senior shareholder and director in multiple private and listed businesses. Amongst other business interests, he is executive chairman of Beavis Morgan, the ultimate successor firm to MBH, which remains a City-based firm of chartered accountants encompassing complementary businesses such as insolvency and asset finance.

Matt Goy DIP CII
Chief Executive Officer

Matt has had a highly successful 25-year career within the financial services industry, having spent many years working at HSBC moving through the ranks as an adviser within both the private client and corporate sectors.

Prior to joining Integrity365, Matt spent 8 years building and developing an IFA business specialising both as a private client adviser, and using his extensive knowledge of the corporate sector in assisting businesses, their management and their employees with strategic financial planning and wealth management solutions.

His attention to detail and genuine consideration for his clients builds strong and trusted relationships, helping them through their financial planning journey.

Chris Jelf ACII
Client Relationship Director

As a highly respected and qualified individual, Chris brings extensive experience within the Financial Planning and Insurance industries at Founder, Board and Planner level to Integrity365, and his new role as Client Relationship Director.

Whether it be from humble beginnings or under the banner of a global titan, Chris’ focus has never wavered from placing his clients at the front and centre of every decision made. This approach has allowed Chris and his clients to become friends, developing relationships that are incredibly powerful, not least because they can be entirely honest with each other; where straight talking is a ‘given’ and where advice flows in both directions.

Alex Rowe
Non-Executive Director

Following a career successfully developing his family business, Alex was appointed Non-Executive Director of Jelf Group plc in 2006. His specific roles included chair of the group’s Remuneration & Nominations Committee, membership of the Audit Committee; and holding key responsibilities for the oversight of Risk and Compliance.

Soon after the sale of Jelf in 2015, Alex joined the Pension Drawdown Company Ltd, a Chartered financial planning practice. He was appointed Non-Executive Chair in 2018 and remained in that role until the Company was acquired by a national firm in March 2024.

Early in 2020, he returned to the insurance sector joining the board of Partners& as NED and chair of their Risk Committee, Audit Committee and Consumer Duty Committee. In September, he became a founding Non-Executive Director of Integrity365, chairing the company’s Remuneration Committee and Consumer Duty & Operational Risk Committee.

At various times, Alex has held NED positions in a range of companies and organisations; and is currently on the board of Biovault Limited who are pioneers in the field of stem cell technology and regenerative medicine.

In the Charity sector, he served as a trustee of Wild Planet Trust from 2016 until 2024. During this time, Alex chaired its Operations Committee and served as a member of the Investment and Finance & Audit Committees.

Alex has been a Freeman of the City of London since 1996.

Adrian Brown
Non-Executive Director

Adrian Brown has more than 30 years’ senior experience within leading insurance businesses. His experience includes executive working at Board level for over 10 years with both FTSE 100 and private equity businesses.

Adrian has previously occupied the position of Chief Operating Officer & CEO- Underwriting at Towergate PartnershipCo Ltd., Chief Operating Officer & CEO-Underwriting at Ardonagh Services Ltd. and Chief Executive Officer-UK & Western Europe Region at RSA Insurance Group Plc Chief Executive Officer for RSA Insurance Ireland DAC and Director at Royal & Sun Alliance Insurance Plc (both are subsidiaries of RSA Insurance Group Plc).

He is a highly dedicated, commercially focused and strategically minded individual, displaying a track record of success in profitably growing businesses, undertaking transformational change programmes, delivering profit turnarounds and improving both employee and customer satisfaction.

Don Wild
Non-Executive Director & Business Development Coach

After graduating from the University of Wales, Don Wild joined the financial services industry in 1981 on a graduate scheme with Endsleigh Insurance, before moving to a career in Distribution and Sales with Standard Life a few years later. This role led to a variety of positions within the company, including Head of Strategic Partners, Head of Industry Engagement, and IFA Distribution Director before retiring in 2017.

Don has also held several other positions throughout his career including NED at Tenet, Board Director at IFA Promotions, and has also set up Wild Ochre Consulting, working with Financial Services companies in areas such as distribution and business development. At the formation of Integrity365, Don was approached to join the Board of Directors.

Outside of the financial world, Don is married with three children and has recently moved to Devon where he enjoys cycling, walking, skiing, and conservation.